Friday, January 21, 2011

Learn to deal with emotions

Emotions can get in the way of rational decisions about security products such as airbags, vaccines and smoke detectors, researchers report. It said that people can feel betrayed if they find out that a product can lead to security risks. "Unfortunately, vaccines sometimes cause illness and sometimes airbags injure or kill.

But the fact that these devices are not perfect, does not mean that consumers should reject outright, "wrote Andrew D. Gershoff of the University of Texas at Austin and Jonathan K. Koehler, School of Law at Northwestern University. For this study, to be published in the June issue of the Journal of Consumer Research, asked for volunteers to choose between two cars.

One of them had an air bag were less likely to ultimately save a life in the case of a serious accident, while another had an air bag that was more likely to save a life, but there was also a minuscule chance of causing the death of the deployment force. Most participants avoid air bag that had the remote possibility of damage, though it meant they were much more likely to suffer damage in an accident.

"The results show that people have strong reactions when safety devices, even a very small potential to betray" the researchers wrote in a press release from the journal. "So instead of weighing the costs and benefits, rejected these simple choices, even if it makes you less able to do it." They also found that participants could be influenced to make safer choices if they had to make decisions by strangers rather than themselves.

No comments:

Post a Comment