Emotions can get in the way of rational decisions about security products such as airbags, vaccines and smoke detectors, researchers report. It said that people can feel betrayed if they find out that a product can lead to security risks. "Unfortunately, vaccines sometimes cause illness and sometimes airbags injure or kill.But the fact that these devices are not perfect, does not mean that consumers should reject outright, "wrote Andrew D. Gershoff of the University of Texas at Austin and Jonathan K. Koehler, School of Law at Northwestern University. For this study, to be published in the June issue of the Journal of Consumer Research, asked for volunteers to choose between two cars.
